PRESS RELEASE
For Immediate Release
July 23, 2026
Contact: Kathleen Murphy
Kathleen@DonTracyForIL.com
630-329-4680
Don Tracy for US Senate

Don Tracy Releases New Campaign Ad: "Keep It Simple"


SPRINGFIELD —  Republican U.S. Senate candidate Don Tracy today released a new statewide television and digital advertisement, Keep It Simple, contrasting his common sense approach to leadership with the costly consequences of Juliana Stratton's extreme agenda.


The ad highlights Tracy's belief that while politicians like Lt. Governor Stratton continue to push bigger government, higher taxes, and more complicated policies, Illinois families are paying the price through higher costs and fewer opportunities.


"The older I get, the less impressed I am by people who make simple things sound complicated, and the more impressed I am by people who can make complicated things simple," Tracy said. "Government exists to serve the people, not the other way around. 


"When politicians put ideology ahead of common sense, real people pay the price. Families pay more at the gas pump. Small businesses spend more time dealing with government than serving customers. The answers aren't complicated. Live within a budget. Let workers keep more of what they earn. Trust people more than government. 


Opening with Tracy's trademark self-deprecating humor, the ad also gives voters a more personal introduction to the Republican nominee while reinforcing his central campaign message: stop making life harder for the people who make Illinois work.


"The biggest challenges facing our country don't require more complicated government. They require more common sense. More freedom. More faith in the American people. It's that simple."


Keep It Simple can be viewed here, and begins airing statewide today on streaming and digital platforms.

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Keep It Simple - Transcript

I’m Don Tracy. I’ve had this haircut... for many years.

I keep it simple. 

Because when Extremists push crazy ideas...

...life gets expensive.

Like Juliana Stratton. She attacked tax relief for

hourly workers and seniors...

...and wants to raise gas taxes every year... without

anybody voting for it.

Illinois... it’s not complicated. 

Make Washington DC follow a budget...

...and let workers keep more of what they earn.

I’m Don Tracy. I’m running for US Senate. 

Let’s keep it simple.


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About Don Tracy:

Don is Senior Counsel at Brown, Hay & Stephens, the oldest law firm in Illinois, where Abraham Lincoln famously practiced law for four years. Public service is important to Don, with a lifetime spent in community service, most often in volunteer positions. He has served as Chairman of the Illinois Republican Party, Chairman of the Illinois Gaming Board, Secretary of the Illinois Bar Foundation, President of the Sangamon County Bar Association, Chairman of the Illinois Corporate Acts Advisory Committee, and President of the Abraham Lincoln Association, President of the Oak Ridge Cemetery Board, among other community leadership positions. Born in Urbana, raised in Mt. Sterling in Western Illinois, and having raised his own family in Springfield in Central Illinois, Don has deep ties to "downstate Illinois." As the oldest of 12 children, family has always been important to Don.

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